Blog
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3 posts
Applying the Trade Area Math to a Real East Bay Shopping Center
A Fremont retail site walked through end-to-end — competition inventory, primary trade area purchasing power, supportable sales per square foot, and the rent number that decides whether the deal pencils.
A Shopping Center Is an Underwriting Bet on the Trade Area Around It
Drive time, capture rates, demographics, and leakage — the trade area analysis that decides whether a retail site is worth buying, applied to a real Bay Area case study.
The Pro Forma Is Where Multifamily Development Actually Happens
How feasibility decides whether a multifamily project moves forward — site selection, density calculations, impact fees, absorption risk, and the developer's cap rate.