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4 posts
Industrial Leasing Is Hunting Elephants, Not Squirrels
Industrial developers rarely build on speculation — they line up tenants first, then design the building around the lease. Here's how that pre-leasing pipeline actually works.
Industrial Buildings Are Boring on Purpose
A 400,000 sq ft case study in Oceanside shows how phasing, tilt-up construction, and a handful of building specs do all the work an industrial developer can't leave to architecture.
The Break-Even Rent Is the Number That Keeps Industrial Development Honest
Warehouse demand is a population bet. Self storage follows rooftops. And break-even rent is the calculation that forces every assumption to be honest.
Industrial Real Estate Is Five Different Businesses in One Zoning Category
Inside what we call "industrial real estate" are five distinct product types — each with its own tenant logic, location criteria, and investment risk profile.