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2 posts
Four Theories That Try to Explain Why You Like What You Like
Mere exposure, arousal dynamics, prototype theory, and fluency — how psychologists have tried to crack the code of aesthetic preference, and where each theory breaks down
Why Your Brain Decides Something Is Beautiful Before You Do
How symmetry, exposure, arousal, and grouping shape aesthetic judgment — and why a serial killer, a blurry portrait, and a Lego set prove the point